Falcon Schools, Colorado Springs
El Paso County’s Falcon School District 49 is one of the fastest growing school districts in Colorado. Located in Colorado Springs, every one of the district’s schools were at or above capacity, with over 20,000 new students expected over the next 10 years.
The problem? Colorado Springs notoriously anti-tax voters had rejected a number of funding measures to ease the overcrowding and build for the future. Working closely with campaign manager Kjersten Forseth, Winning Mark devised a direct mail and radio program that connected the urgent needs of the schools with the basic value of public schools to the community.The result was an upset victory after previous defeats.
November 2, 2005 | Filed Under: Direct Mail, Public Financing | Permalink
