Save Darfur Coalition featured in Washington Post
Winning Mark's work with the Save Darfur Coalition was featured in the Washington Post earlier this week, with a special emphasis placed on the effectiveness of the Coalition's print ads and direct mail. From the article:
"Lobbying groups regularly get their way in Washington, but few have had as much impact in a short period as the Save Darfur Coalition, an organization that has been pressing for international intervention in war-torn Sudan.
Over the past two years, it has flooded lawmakers' inboxes with pleas for assistance, filled the Mall with protesters and blanketed the airwaves with heart-rending commercials. One ad showed photos of anguished, starving Sudanese and asked, 'How will history judge us?'"
"'Save Darfur's efforts to pressure the administration and Congress and keep the issue alive have had a tremendous impact,' said Sen. Joseph R. Biden Jr. (D-Del.), chairman of the Senate Foreign Relations Committee."
"In January 2006, the coalition launched the Million Voices for Darfur campaign to deliver 1 million hand-written and electronic postcards to Bush and Congress demanding that they take stronger measures to end violence. By June, the coalition held an event in the Capitol with then-Senate Majority Leader Bill Frist (R-Tenn.) and Sen. Hillary Rodham Clinton (D-N.Y.) who together signed the millionth postcard."
In order to make the Million Voices for Darfur campaign a success, the Coalition enlisted Winning Mark to brand the campaign and design and produce hundreds of thousands of pieces of printed material in more than twenty different versions.
Samples of the pieces can be found here.
More about Winning Mark's work with the Save Darfur Coalition.
June 6, 2007 | Filed Under: Announcements | Permalink
