Winning Mark’s groundbreaking work gets the national spotlight
Last month, the ballot measure world converged in Las Vegas for the Ballot Initiative Strategy Center’s national conference. Over 200 labor leaders, campaigners and national and state-based advocates gathered to find out what worked, what didn’t work, and the state-of-the-art best practices in winning ballot measure fights. And the talk of the conference was the Oregon story, including Winning Mark’s direct mail.
Winning Mark was very proud to be a part of Defend Oregon, an alliance of over 200 organizations that served as the central campaign for 11 ballot measure fights – and we won ‘em all. Speaker after speaker, including the political directors of the NEA, SEIU and AFSCME, held up the Oregon experience as the national model, and they singled out Winning Mark’s groundbreaking Voter Guide program as having achieved a new level of effectiveness for direct mail.
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Posted by Leslie Taylor on April 30, 2009 in Featured
