Email Client Report from Campaign Monitor
Among all the ways to communicate a message – print advertising, direct mail, social media, blogs – one of the most relevant and personal approaches is still e-mail. Winning Mark creates outbound e-mails for clients that are customized to the receiver’s e-mail. Surprisingly, only about 5 percent of e-mail is handled by the much-buzzed-about Gmail, according to a report from Campaign Monitor. The lion’s share of e-mail is run through Outlook, Yahoo! and Hotmail. Outlook – the biggest of these – continues to grow in popularity, but the popularity of others is exploding. While Outlook’s market share grew by 6 percent, the iPod touch 3.0’s e-mail market share expanded by 8,908 percent. By using Campaign Monitor, Winning Mark is able to craft e-mails that look customized, no matter where someone checks their e-mail.
Posted by Annie Hundley on December 1, 2009 in Web
