Blog Archives: Web
Chemical reform video goes viral
Winning Mark client Safer Chemicals, Healthy Families found a way to have fun with the serious issue of toxic chemical regulation in this new video. The organization created this video to raise awareness about the need for Congress to pass chemical reform. Read more »
Posted by Annie Hundley on July 7, 2010
Google Maps Meets Pizza Delivery
When Google launched the My Maps feature in 2007, they allowed anybody with a Google account and a little bit of patience to share their creation with the world. Organizations from Save the Elephants to the U.S. NOAA have used... Read more »
Posted by Jeremy Sher on December 31, 2009
Email Client Report from Campaign Monitor
Among all the ways to communicate a message – print advertising, direct mail, social media, blogs – one of the most relevant and personal approaches is still e-mail. Winning Mark creates outbound e-mails for clients that are customized to the... Read more »
Posted by Annie Hundley on December 1, 2009
Tips on utilizing social media for campaigns
Is your organization using technology to push word of its work out into the world? People are accessing more information in more ways than ever. The power of community is huge, and the message is just as important as the... Read more »
Posted by Annie Hundley on October 30, 2009
Are Your Friends Making You Fat?
“If you want to improve the world with your good behavior, math is on your side. …We are connected to more than 1,000 people— all of whom we can theoretically help make healthier, fitter and happier just by our contagious example...Fowler said, ‘it changes your way of seeing the world.’” Read more »
Posted by Megan Ingram on October 12, 2009
Did You Know?
Did you know that the average American teen sends approximately 2,272 text messages a month? Karl Fisch and Scott McLeod did, and statistics like that are why they started producing the “Did You Know” videos about the influence of social media on our lives. Read more »
Posted by Megan Ingram on September 21, 2009
Organizing for America: Using Social Media to Put Pressure on Congress
Organizing for America (the community action organization built on top of the highly successful campaign to elect Barack Obama) has launched a new campaign and web application allowing citizens to urge senators to support real healthcare reform, using social media... Read more »
Posted by Jeremy Sher on July 28, 2009
Google Mashup of Starbucks Locations
In preparing a variable data, geo-targeting project for a client, our database administrator and developers went in search of a database of Starbucks locations. Our application uses data like this and generates personalized urls to web pages indicating the location... Read more »
Posted by Jeff Lennan on July 11, 2009
The Art of Listening and Engagement Through Social Media
This is a very useful article that contains a well organized analysis of Social Media, including a good list of (free) tools especially designed for the critical function of listening within the context of social media interaction. While the premise... Read more »
Posted by Jeff Lennan on July 9, 2009
Treehugger Highlights the Best Enviro Ad Campaigns
Treehugger.com, which pushes sustainability issues, is featuring the best environmental advertising campaigns on its website. The "coolest environmental advertising" promotes issues from climate change to wildlife protection to littering, while showcasing award-winning advertising strategies. Check out the slideshow here.... Read more »
Posted by Jeremy Sher on June 28, 2009
Washington Toxics Email Blast for Twitter and Facebook Followers
Since 1981, Washington Toxics Coalition (WTC) has been a statewide and national leader in efforts to protect health and the environment, and in preventing pollution. Their mission is to promote alternatives, advocate policies, empower communities, and educate people to create... Read more »
Posted by Jeff Lennan on May 8, 2009
How's Facebook Going to Make Money?
Most of us get that Facebook is HUGE, to say the least, and that it is literally redefining the way we communicate and participate in communities and society. But you might wonder, and you've probably heard the question: "How's Facebook Going to Make Money?" Read more »
Posted by Jeff Lennan on February 25, 2009
Obama campaign launches Facebook Connect integration
Starting this week, the Obama campaign will be utilizing Facebook Connect, allowing supporters to share their campaign activities with their friends on Facebook. This is the first campaign to use this tool, expanding the scope of the Obama campaign's social... Read more »
Posted by Jeremy Sher on October 22, 2008
Obama Wants to Get Those Digits
Obama's Online Organization ("Triple O") made another digital campaign breakthrough with the “Be the First to Know” campaign. In the campaign, Obama asked supporters for their e-mail addresses and (more importantly) their cell phone numbers in order to receive... Read more »
Posted by Jeff Lennan on August 26, 2008
Flickring Here, Twittering There
A recent article in The Economist, “Flickring Here, Twittering There,” highlights how quickly campaigns are adopting new forms of media to reach out to voters. From John McCain’s online ad likening Barak Obama to a celebrity to Obama’s incredible... Read more »
Posted by Jeff Lennan on August 25, 2008
