Blog Archives: Social Media
Social media's growing influence on politics
There’s no doubt social media has changed the way we live and work, and new studies are showing that sites like Facebook and Twitter are also having a major impact in the halls of Congress. Read more »
Posted by Annie Hundley on August 25, 2010
Simplify posting URLs on TweetDeck
Have you ever wished you could track hits to URLs you tweet using TweetDeck? If you are using TweetDeck to post updates to Twitter, and wish you could track hits easily, there is a simple way to sync up a URL shortening service with TweetDeck. Read more »
Posted by Annie Hundley on March 15, 2010
Bit.ly is going pro
The industry standard for shortening URLs, bit.ly, is now offering a service for Web publishers who want to push branded shortened URLs on Twitter and other sites. If you shared a link from The New York Times, The Onion, The Huffington Post or a number of other online news sources on Twitter recently, you might have notice that the links are now branded. Read more »
Posted by Annie Hundley on March 9, 2010
Facebook Announces "Friends of Connection" Targeting
From the Facebook Ads Newsletter today: Do you have a Facebook Page, Application, Group or Event? If you do, the following announcement is for you! Beginning today, you can expand your audience by delivering ads to the friends of people... Read more »
Posted by Jeff Lennan on November 17, 2009
Tips on utilizing social media for campaigns
Is your organization using technology to push word of its work out into the world? People are accessing more information in more ways than ever. The power of community is huge, and the message is just as important as the... Read more »
Posted by Annie Hundley on October 30, 2009
Did You Know?
Did you know that the average American teen sends approximately 2,272 text messages a month? Karl Fisch and Scott McLeod did, and statistics like that are why they started producing the “Did You Know” videos about the influence of social media on our lives. Read more »
Posted by Megan Ingram on September 21, 2009
Winning Mark Hosts Webinar to Answer Twitter Questions
Winning Mark recently hosted a Twitter webinar for a number of non-profit groups, explaining and answering questions about the uses of the social media site. We wanted to post some of the great questions that came out of the webinar... Read more »
Posted by Claire Stein-Ross on August 18, 2009
Why "Fans" Trump "Influencers"
An interesting blog post about the idea of “influencers” and “fans” offers insight into political communications strategies, particularly as more campaigns utilize social media tools. Malcolm Gladwell gained a following for his studies on influencers, the most influential people in... Read more »
Posted by Claire Stein-Ross on August 14, 2009
Organizing for America: Using Social Media to Put Pressure on Congress
Organizing for America (the community action organization built on top of the highly successful campaign to elect Barack Obama) has launched a new campaign and web application allowing citizens to urge senators to support real healthcare reform, using social media... Read more »
Posted by Jeremy Sher on July 28, 2009
The Art of Listening and Engagement Through Social Media
This is a very useful article that contains a well organized analysis of Social Media, including a good list of (free) tools especially designed for the critical function of listening within the context of social media interaction. While the premise... Read more »
Posted by Jeff Lennan on July 9, 2009
YouTube's New Overlay Offers New Branding Capabilities
On Tuesday, YouTube began offering the "Call-to-Action Overlay," a new advertising element in its videos. For the first time, a user can include a pop-up link to an external site within the video screen. The option is only available to... Read more »
Posted by Jeremy Sher on July 1, 2009
Twitter User Creates Innovative App In Support Of Democratic Protestors in Iran
Twitter user @arikfr has created a one-click application that lets Twitter users turn their avatar green, to match the campaign color used by challenger Mir Hossein Mousavi. Turn your Avatar green at helpiranelection.com. If you're familiar with other applications that... Read more »
Posted by Jeff Lennan on June 21, 2009
Glossary of Facebook Terms
The folks over at "How Do I Facebook" have put together a robust "dictionary of terms common to Facebook" that is a very helpful resource for newbies and veterans alike, and it is particularly useful for training on Facebook. Here... Read more »
Posted by Jeff Lennan on June 20, 2009
Operation Smile Launches Twitter Campaign
Operation Smile, an international non-profit dedicated to repairing cleft lips and cleft palates worldwide, has launched its 140 Smiles fundraising campaign on Twitter. The campaign, subtitled "140 characters for 140 smiles," went live on May 30 and seeks to raise... Read more »
Posted by Jeremy Sher on June 4, 2009
Obama campaign launches Facebook Connect integration
Starting this week, the Obama campaign will be utilizing Facebook Connect, allowing supporters to share their campaign activities with their friends on Facebook. This is the first campaign to use this tool, expanding the scope of the Obama campaign's social... Read more »
Posted by Jeremy Sher on October 22, 2008
